IN FASHION RETAIL NEWS: It would seem the Kardashians' popularity and sex appeal is doing nothing for their sears retail deal which has for the past few weeks been suffering loss.

When sears brought the Kardashians on board in 2011, the basic notion was they are a global powerhouse that will save the century old store but it would seem as off late the line (Kardashian Kollection) has been recording poor sales such that images that were taken at Sears show a dramatic price reduction in a bid to get rid of stock but the price reduction in itself is not doing the line nor the store any good as reports reveal.

 Lamar Odom's drug scandal is also another factor that has led loyal customers to boycott the Kardashian Kollection.

This goes to show that even the most popular powerhouse brand like the Kardashian pretty faces can suffer business set backs. We are rooting for you K Dolls!!!

 Kourtney, Kim and Khloe in their line of clothing 

 Some of the items comprised in the Kardashian Kollection.